By - Nicole Nguyen-Iffland

BUSINESS SALES: Prospecting – getting back to basics

#ProspectingCustomers As we discovered a few posts ago, nothing is more valuable to a buyer for your business than a solid customer base. Whilst referrals and repeat business are regarded highly, the truth is, nothing scares a buyer more than customers defecting as soon as a seller leaves the business. The assumption is that the customers have an existing relationship

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